Let's talk Let's talkTrends12.29.25
Last updated: January 26, 2026By Shayla Crowder Marketing ManagerShare
All Articles What’s Trending on TikTok in January 2026 The new year is already delivering TikTok moments that blend nostalgia, confession, community, and transformation. From year-end recap content synced to Drake’s “Slime You Out” to awkwardly perfect Charlie Brown x GloRilla dance mashups, January 2026 trends are hitting with emotional resonance and shareability. We’re seeing creators embrace regret confessionals, Pilates challenges, and music-driven storytelling that taps into major life themes. These aren’t just viral clips—they’re emerging creative formats your brand needs to understand.
Below, we break down the trends already gaining traction this month—plus how brands are showing up in the mix. Missed last month? Catch up on December 2025’s top trends here. And if you're planning ahead, don’t forget to check out our FYP Report and our monthly TikTok Trend Reports for deeper strategy and creative opportunities.
Week of January 1, 2026 – Year-End Recaps, Mashups & Movement Resets TikTok rang in the new year with a rush of reflection, nostalgia, and glow-up energy. Creators leaned hard into cinematic storytelling, confessional content, and viral mashups—setting the tone for a culture-first start to 2026.
Trend #1: "Slime You Out" 2025 Year Recap Drake's "Slime You Out" has become the unofficial audio for 2025 year-in-review content, and it's hitting different than your standard photo dump. The song features a verse where Drake lists all 12 months chronologically—"January, you pretend to see life clearly, yearly / February is the time that you put the evil eye and the pride aside"—telling a full narrative arc from January to December. Creators have turned this into the perfect template for visual storytelling: syncing photos or video clips to each month as Drake mentions it, adding on-screen text labeling the month, and creating a cinematic recap of their entire year. What makes this trend pop is the hook—creators are framing their recaps with attention-grabbing intros like "an unexpected year," "the year I quit my job," "plot twist of the century," or "how it started vs. how it's going" to create narrative tension before revealing the month-by-month journey. Some are documenting major life changes (career shifts, breakups, relocations), others are showing glow-ups and transformations, and many are simply capturing the emotional arc of 12 months compressed into one satisfying edit. The trend works because Drake's lyrics already tell a story of change and growth, so it naturally lends itself to personal retrospectives, and the monthly structure makes it easy to organize a year's worth of content without overwhelming viewers. How to Execute: Use the "Slime You Out" audio by Drake featuring SZA—specifically the verse where he lists January through